How Toya Built a 7-Figure Brand with 2M Subscribers and a Fitness Empire.

No trends. No shortcuts. Just consistency, clarity, and millions of views. This week on The 2% Club, we sat down with Toya, co-founder of the viral fitness brand Juice & Toya, to talk about how she turned YouTube workouts into a real business—and why discipline beats motivation every time. We get into:

• How they built a 7-figure fitness brand with zero outside funding

• Turning content into cash—without selling out

• The routines, mindset, and boundaries behind her soft life + hard results

• What it takes to stay relevant in the algorithm and in real life

If you’ve ever wanted to grow online, stay consistent, or monetize your wellness passion—this is the blueprint.

Listen in and level up.