The 2% Club Podcast
The 2% Club is your inside look at the business of wellness.
Hosted by Rach Hirsch, founder of Wellness Growth Ventures and co-owner of Empowered Studios, the show explores how today’s most interesting wellness brands are built.
Each episode features bold conversations with founders, funders, investors, and operators. You’ll hear how brands grow, how categories shift, what consumers want, and what it actually takes to succeed in today’s wellness economy.
Smart. Insightful. Warm. A little witty. Always honest.
Hosted by Rachel Hirsch. Available on Spotify, YouTube, and Apple Podcasts
Is Pilates Dead? GLP-1s, Hot Yoga’s Return & Why Wellness Is Packing for Texas
In this episode of The 2% Club, we unpack the quiet (and not-so-quiet) shifts reshaping the wellness industry right now. From the saturation and softening of Pilates, to how GLP-1s are rewriting consumer behavior, to why hot yoga is suddenly hot again. We also zoom out and talk money. Why founders, capital, and wellness operators are increasingly looking toward Texas, and what it signals about the future of fitness, finance, and where power is actually moving. If you care about where bodies, brands, and money are moving… press play.