Community. Culture. Leadership.
SUPPORTING WELLNESS FOUNDERS, FUNDERS AND BUILDERS.
What is The 2% Club?
The 2% Club is the trusted hub for women building and investing in wellness. We provide leaders with the tools and support they need to launch, scale, and raise.
Founded by venture capital leader Rachel Hirsch and Fortune 500 executive Melissa Gellman Weiss, The 2% Club is dedicated to building a more equitable path to success for female leaders.
Membership includes access to our private digital community, The 2% Club podcast, and VIP access to events.
NEW LAUNCH
You asked, we listened.
Expansion isn’t easy.
Finding experienced, in-market talent takes time. Especially for marketing, brand, and client experience.
Managing local execution pulls focus from HQ priorities.
That’s why we are launching 2% Productions, from the founders of The 2% Club
We vet on-the-ground teams, embed with your HQ, manage execution,
And hand you a clear, repeatable playbook
Interested in business support or joining the professional roster?
What You’ll Find at the 2% Club.
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Launching The 2% Productions
Embedded go-to-market team executing hyperlocal growth for brick-and-mortar brands.We build and manage outsourced marketing teams, embed with your HQ, and oversee execution across PR, social, partnerships, events, and community—then deliver a playbook your team can own.
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A trusted network of women building real businesses.
A curated group of founders, operators, and leaders in health, wellness, and purpose-led companies.
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Relationships built face-to-face.
Small, intentional gatherings, from fitness classes to panels and informal speaker events, each designed to create space for honest and helpful conversation.
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Access to leaders who’ve done it before.
Direct connection to experienced operators, founders, and investors focused on clarity, accountability, and better decision-making. Mentorship, investment and hiring happen organically.
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Clear guidance through every stage of raising.
Support across story, positioning, decks, diligence, and investor conversations—built for founders who want to raise with confidence.
Meet the Founders
Rachel Hirsch & Melissa Gellman Weiss are passionate wellness seekers and business leaders. They’re unified in their pay-it-forward mindset and belief in the power community to build businesses and improve people’s lives.
Melissa Gellman Weiss is a Fortune 500 CMO and brand strategist who has led marketing at Barry’s Bootcamp, Amazon, and J.Crew. She is also the founder of RE/GEN Method, a science-backed fitness method designed for women. Melissa lives in New York with her husband, two teenage daughters, and shih-tzu named Skipper.
Rachel Hirsch is the LA-based Founder and Managing Director of Wellness Growth Ventures, a VC firm focused on seed stage, female-founded wellness businesses. She also founded and leads Empowered Yoga in Los Angeles. Rachel’s true love is likely her pup, Nala, the official mascot of The 2% Club.
Overheard at The 2% Club.
“I would LOVE to join the next event. Thank you for organizing this! It's a much-needed space for entrepreneurs.”
Founder, Early Stage Wellness Brand
“The power of this group is honestly extraordinary.... I feel there is no limit on the impact this collective could have.”
Founder, Early Stage F&B brand
“The community and quality of engagement in the channel, I think, is the key piece of how this is distinct.”
Private Equity Vice-President, Investor, Fitness Sector
I was totally overwhelmed by fundraising. The 2% Club team tore apart my pitch deck (in the best way), and suddenly, my investor conversations started going somewhere.”
Founder, Pre-Seed Wellness Brand
Let’s Chat.
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We’d love to talk about opportunities to partner with you. Email us at hello@wellnessgrowthventures.com
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The 2% is on Substack with the latest on wealth, work and wellness. Subscribe here.
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Let’s connect on Linkedin.
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Drop us a line at 2percentproductions@wellnessgrowthventures.com
January Events
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The 2% Club x Physique57: Sculpt Together - New York
Join The 2% Club at Physique57 for an evening of sculpting, sweating, and connection.
The evening kicks off with Physique57's signature class - a low impact, musically driven, dynamic workout that tones and builds core strength. After class, stay for drinks, chats, and nibbles - a chance to connect, recharge.
January 29 · 6:00PM–7:30 pm EST ·
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The 2% Club x NRTHRN: Stronger Together - New York
A Fitness & Founders Networking Event
Join The 2% Club at NRTHRN Strong for a morning of strength and connection.
The morning kicks off with NRTHRN’s signature Strong class - a full-body workout that blends strength training with bursts of high-intensity movement to energize both body and mind. After class, stay for coffee and conversation with founders, investors, operators, and the wellness-curious.
January 30 · 8:10am - 9:40 am
Pull up a chair and join the conversation.
@ The 2% Club podcast.
Tune into unfiltered conversations with
the women shaping the future of wellness, venture, and leadership.