This week on The 2% Club, we sit down with Michelle Wahler, co-founder of Beyond Yoga, to unpack how she built one of the most beloved, body-inclusive activewear brands in wellness—and scaled it all the way to acquisition without compromising her values. We dive into:
Why softness, comfort, and stretch were radical design choices in a size-exclusive industry
How Michelle scaled from boutique brand to nationwide cult favorite
What it really takes to lead with empathy while building a high-growth company
Her take on what the wellness industry still gets wrong about women
And how honoring your intuition can be your greatest growth tool

Join us as we dive into stories and strategies for bridging the gaps between your personal, professional, and community selves—so you can show up consistently and powerfully as you. By embracing what makes you unique, you’ll attract your people, foster deeper connections, and create communities that reflect your values. Let’s move past blending in and step into unapologetically being who we are, together. The content shared on this podcast is for informational and entertainment purposes only. It is not intended to serve as financial, investment, or medical advice. The opinions expressed by the hosts or guests are their own and should not be relied upon as professional guidance. Always consult with a qualified financial advisor, healthcare provider, or other appropriate professionals before making any decisions related to your financial or medical well-being

This week on The 2% Club, we sat down with Toya, co-founder of the viral fitness brand Juice & Toya, to talk about how she turned YouTube workouts into a real business—and why discipline beats motivation every time. We get into:

• How they built a 7-figure fitness brand with zero outside funding

• Turning content into cash—without selling out

• The routines, mindset, and boundaries behind her soft life + hard results

• What it takes to stay relevant in the algorithm and in real life

If you’ve ever wanted to grow online, stay consistent, or monetize your wellness passion—this is the blueprint.

What does leadership look like when you’re balancing the C-suite, neurodivergence, and motherhood?

In Part 2 of our conversation with The 2% Club co-founder Melissa Gellman Weiss—former CMO of Barry’s Bootcamp, marketing leader at J.Crew, Lyft, and Amazon Fashion—we go beyond the resume and into the real.

Melissa opens up about:

– Navigating executive leadership as a neurodivergent woman

– Raising daughters while leading fast-growth brands

– Letting go of perfectionism in a world obsessed with polish

– Redefining leadership through softness, strategy, and self-awareness

We explore how her experiences have shaped her approach to brand building, team culture, and her commitment to creating spaces where women in wellness can lead with integrity.