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Why Monarch Might Be the Most Important Wellness Club in America
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Wellness, Pop Culture & the Death of Obvious Luxury Wellness used to mean green juice, silent retreats, and being vaguely anti-everything. That era is over. In this conversation, I sit down with @imuRgency one of the sharpest voices in media and pop culture, to talk about what wellness looks like now that it’s gone fully mainstream, fully monetized, and fully embedded in culture. We unpack why #wellness is no longer crunchy. It’s aspirational. It’s social currency. It’s a status symbol. We get into: Why wellness has officially merged with pop culture The 2026 wellness trends no one in traditional wellness is talking about yet @melrobbins launching a protein drink and what that actually signals Whether buying a house still makes sense right now If people even want to have babies anymore (and what that says about the economy) @GunnaOfficial’s run club and the rebrand of fitness as culture Why wellness has become a proxy for wealth, taste, and power And how all of this is reshaping how we live, spend, and build This episode is for anyone who feels the shift but hasn’t fully named it yet. Wellness didn’t disappear. It leveled up.