The 2% Club Podcast
The 2% Club is your inside look at the business of wellness.
Hosted by Rach Hirsch, founder of Wellness Growth Ventures and co-owner of Empowered Studios, the show explores how today’s most interesting wellness brands are built.
Each episode features bold conversations with founders, funders, investors, and operators. You’ll hear how brands grow, how categories shift, what consumers want, and what it actually takes to succeed in today’s wellness economy.
Smart. Insightful. Warm. A little witty. Always honest.
Hosted by Rachel Hirsch. Available on Spotify, YouTube, and Apple Podcasts
How to Look Wealthy in 2026 (Hint: It’s Not a #Birkin) with @imuRgency
Wellness, Pop Culture & the Death of Obvious Luxury Wellness used to mean green juice, silent retreats, and being vaguely anti-everything. That era is over. In this conversation, I sit down with @imuRgency one of the sharpest voices in media and pop culture, to talk about what wellness looks like now that it’s gone fully mainstream, fully monetized, and fully embedded in culture. We unpack why #wellness is no longer crunchy. It’s aspirational. It’s social currency. It’s a status symbol.