Wellness, Pop Culture & the Death of Obvious Luxury Wellness used to mean green juice, silent retreats, and being vaguely anti-everything. That era is over. In this conversation, I sit down with ‪@imuRgency‬ one of the sharpest voices in media and pop culture, to talk about what wellness looks like now that it’s gone fully mainstream, fully monetized, and fully embedded in culture. We unpack why #wellness is no longer crunchy. It’s aspirational. It’s social currency. It’s a status symbol.