The 2% Club Podcast

All things work, wealth, and wellness with the founders, funders, and forward-thinkers.

Hosted by Rachel Hirsch. Available on Spotify and YouTube.

How to Look Wealthy in 2026 (Hint: It’s Not a #Birkin) with @imuRgency⁩
Melissa Weiss Melissa Weiss

How to Look Wealthy in 2026 (Hint: It’s Not a #Birkin) with @imuRgency⁩

Wellness, Pop Culture & the Death of Obvious Luxury Wellness used to mean green juice, silent retreats, and being vaguely anti-everything. That era is over. In this conversation, I sit down with ‪@imuRgency‬ one of the sharpest voices in media and pop culture, to talk about what wellness looks like now that it’s gone fully mainstream, fully monetized, and fully embedded in culture. We unpack why #wellness is no longer crunchy. It’s aspirational. It’s social currency. It’s a status symbol.

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Is Pilates Dead? GLP-1s, Hot Yoga’s Return & Why Wellness Is Packing for Texas
Melissa Weiss Melissa Weiss

Is Pilates Dead? GLP-1s, Hot Yoga’s Return & Why Wellness Is Packing for Texas

In this episode of The 2% Club, we unpack the quiet (and not-so-quiet) shifts reshaping the wellness industry right now. From the saturation and softening of Pilates, to how GLP-1s are rewriting consumer behavior, to why hot yoga is suddenly hot again. We also zoom out and talk money. Why founders, capital, and wellness operators are increasingly looking toward Texas, and what it signals about the future of fitness, finance, and where power is actually moving. If you care about where bodies, brands, and money are moving… press play.

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