How Michelle Wahler Built & Sold a Cult-Favorite Activewear Brand | Beyond Yoga
Beyond Yoga Founder, Michelle Wahler, didn’t just make leggings—she made softness a strategy.
In this episode of The 2% Club, Michelle, co-founder and former CEO of Beyond Yoga, shares how she scaled one of the most beloved, body-inclusive activewear brands in wellness—and led it through a major acquisition without compromising her values.
You’ll learn:
Why softness, comfort, and stretch were radical design choices in a size-exclusive industry
How Michelle grew Beyond Yoga from boutique startup to nationwide cult favorite
What it really takes to lead with empathy while building a high-growth brand
Her take on what the wellness industry still gets wrong about women
Why intuition might be your most powerful growth tool
This episode is part founder masterclass, part movement manifesto—and a must-listen for anyone building a consumer brand with longevity, equity, and soul.