Events & Education.
Expert-led Courses. IRL Networking. Industry Events.
Barry’s OG Marketing Team on the playbook to drive growth through brand + community.
Global fitness brand Barry’s founding marketing team leaders share how they scaled an iconic fitness brand through brand, community, and client experience, with practically no digital ad spend.
They will share what work (and still does), the growth strategies behind Barry’s rise, managing corporate-owned, JV, and franchise studios, and the effectiveness of "influencer" and social on driving revenue.
The 2% Club LA Social
A casual, no-agenda meetup to move, connect, and spend time IRL.
📍 Culver City Stairs | 6105 Hetzler Rd, Los Angeles
🗓 Sunday, July 13 | 9:00–10:30AM
The 2% Club's own Rachel Hirsch will be leading
Join fellow members of The 2% Club for a low-key hike through the Culver City Stairs with epic views, sunshine, and off-the-record conversation. No pitch decks. No pressure. Just a chance to be in community with other women building bold, purposeful businesses in wellness and consumer health.
What to Expect
Easy-paced hike with fellow LA members
Space for connection, conversation, and fresh air
Hosted by Rachel—come solo or bring another member
Bring a furry friend, your weighted vest, choice of hydration, or a wellness-curious friend. Whatever works for you, works for us.
Who Should Come
Members of The 2% Club and wellness and fitness industry founders, operators, investors, and "wellness curious."
Not yet a member?
Learn more about The 2% Club and how to join: www.the2percent.club
A Leader’s Guide to Hiring, Scaling, and Organizational Design
Join The 2% Club for a virtual conversation with Jackie Stauffer, Chief Marketing Officer and longtime brand builder, on how to approach hiring, scaling, and org design with clarity.
Jackie will share proven strategies from 20+ years in consumer marketing and leadership—including her time at Estée Lauder, Equinox, Food52, and now WorldSprings—to help founders and leaders make confident, stage-appropriate hiring decisions.
Fitness & Founders at Barry's Chicago
WGV 2% Club at Wellness Growth Ventures hosts wellness leadership for a group workout class, followed by industry networking, at Barry’s Chicago.
Well+Good Founder, Alexia Brue, on Building "What's Next" in Wellness.
Join WGV 2% Club at Wellness Growth Ventures for a private PVOLVE workout followed by live conversation with Alexia Brue, founder of Well+Good.
An Investor’s Perspective on Managing Economic Uncertainty in Fitness & Wellness.
🗣️ Join The 2% Club for a conversation with Jon Canarick, Managing Partner at North Castle Partners, the leading small-cap private equity firm in fitness and wellness.
PVOLVE President, Julie, Cartwright, on leadership and the power of resilience.
🗣️ Join WGV for Real Talk with Julie Cartwright, PVOLVE President.
PVOLVE President, Julie Cartwright, has spent her career building and scaling a disruptive brands. She shares her experience navigating challenges to leading with conviction.
The conversation includes remarks by Julie, followed by an interactive Q&A.
Want to continue to support women leaders in wellness?
Join the 2% Club Advocacy Network.
Contribute new ideas, topics, and spotlights for the 2% Club
Access special rates for in-person and virtual events
Join the private Slack community
Give product feedback through our Wellness Roadtester program
Help build our local leadership program (launching 2025)
Want to 2%?
Pull up a chair and join the conversation.
@ The 2% Club podcast.
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the women shaping the future of wellness, venture, and leadership.